By now you may realize that the concept of
clean beauty is far more than a marketing concept. Referring to a beauty or personal care product as “clean” suggests that manufacturers considered human and environmental health in the production process. Beauty products referred to as “clean” should consist of safe, non-toxic ingredients and be free of potentially harmful chemicals. Fortunately for wellness-minded consumers, there is a growing number of natural brands committed to non-toxic products with options in virtually every beauty/personal care category.
11 Top-Rated Clean Beauty Brands
This brand supports the ethical treatment of all living things. As a founding member of the
Leaping Bunny Program, their plant-based products align with a love of the natural world and are never tested on animals. Additionally
, Alba Botanica products are made with 100% vegetarian ingredients, and no additives from meat, by-products of animal killing or cruelly obtained animal ingredients. The company is also committed to reducing their carbon footprint, using recycled packaging materials whenever possible.
Check out their sunscreens, shampoos, conditioners, face and body cleansers, acne care, personal lubricants and more, including this elegant
Even & Bright Renewing Cream. For healing self-care, enjoy this
Very Emollient Honey Mango Bath & Shower Gel.
The founder of this brand, Stacey Kelly Egide was passionate about pushing the boundaries of beauty, science, and the empowerment of women, declaring that her goal is to “create an empowerment brand with a mission to influence the industry to do better.” The idea is to feel empowered and confident in yourself, your life and your decision making, especially when it comes to what you apply to your skin. Andalou Naturals also emphasizes natural innovation and the latest ingredient biotechnology to help deliver natural beauty, precisely. Their products are 98% nature-derived, vegetarian/vegan, cruelty-free/no animal testing and gluten-free.
Look for gentle, effective facial cleansers, moisturizers and other complexion care, shampoo, conditioner, etc. including this
5 Piece Botanical Skin Care Starter Kit, which makes a lovely gift too. Suggested self-care treat: The
BioActive Berry Fruit Enzyme Mask.
This is a company inspired by the power of positive change, in our own lives and in the lives of women everywhere. Aura Cacia products are made from simple, pure botanical formulations to unlock nature’s ability to improve our well-being. Ingredients are carefully and sustainably derived from the best sources around the world, with every shipment of unadulterated essential oil tested to verify its purity and quality.
Beneficial products include single essential oils, innovative essential oil blends, bubble bath, face, body, and bath oils and more. Suggested self-care treat:
Peaceful Patchouli and Sweet Orange Foam Bath. For a luxurious holiday gift set, consider this lavender-infused trio:
Aromatherapy Shower Tablets,
Relaxing Aromatherapy Mineral Bath and
Aromatherapy Body Oil.
Growing up around the buzzing hives of her family’s beekeeping farm, Babo Botanicals founder Kate Solomon learned early on that nature’s gifts are the purest and most effective remedies. In founding Babo Botanicals in 2010, Kate’s dream was to bring the nurturing power of plant-based care into every home. Kate always had a passion for sustainable agriculture and nutrition—even teaching these crafts to women in rural Paraguay during her time with the Peace Corps. In 2010, Kate paired those passions with her decade-long experience in product formulation, and Babo Botanicals was born: a line of personal care products using natural ingredients, as safe for your entire family as it is for the planet. Check out their beautiful
glossary of natural/botanical ingredients.
Babo Botanicals offers safe, effective baby care, tinted as well as traditional sunscreens, cosmetics such as this must-have
Daily Sheer Tinted Sunscreen Extra Sensitive For Face SPF 30, shampoo, conditioner, bath care, lotions, crèmes and more. Suggested gift or self-care treat:
Bubble Bath & Wash Calming Lavender.
In 1963, Beauty Without Cruelty (BWC) was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization, with the aim of creating cosmetics that were neither tested on animals nor used animal ingredients. In 1989, BWC was introduced in the United States. This cruelty-free, vegetarian ethic was embraced by American consumers, who also appreciated the principles of high quality, fair pricing, and environmental sensitivity. Today, BWC has a full line of cruelty-free, vegan cosmetics, skin, body and hair care products made with natural ingredients and essential oils.
Look for shampoo, conditioner, renewal lotion, eye gels, cleansers, body care and cosmetics, including a fabulous natural
mascara. Suggested self-care treat:
Vitamin C Renewal Cream with CoQ10.
In the early 1980s, given their love of nature and the simple life, Burt Shavitz and Roxanne Quimby created Burt’s Bees to reflect that wholesome ethos, while remaining socially and environmentally conscious. Roxanne often noted that “Since we take from nature, we must respect and preserve it.” Today, the company follows in her and Burt’s footsteps by using fresh, clean ingredients while respecting nature so we can all live well.
Enjoy lip care, including the famous, tingly-fresh,
100% Natural Moisturizing Lip Balm Original Beeswax with Vitamin E & Peppermint Oil beloved by men and women alike, as well as beautifully pampering lotions, crèmes, cleansers, balms, scrubs, cosmetics and more. Burt’s Bee’s also specializes in cool, inexpensive gift sets, which make superb holiday presents and stocking stuffers, like the
Burt's Bees Essential Everyday Beauty Gift Set and the
Tips And Toes Kit Gift Set. New mothers will love the
Burt's Bees Baby Joyful Moments Gift Set.
After struggling with health issues, ESW founder Elina Sofia Wang embarked on a wellness journey that included a search for natural beauty care. Elina soon discovered a gap in the market—a lack of skincare with both clean, effective formulas and a focus on healthier ingredients. With nearly a decade of experience in the beauty industry working for her family business, Elina established her brand with a clear mission: to create sustainably made skincare featuring non-toxic ingredients, with vegan and cruelty-free formulations.
ESW specializes in complexion and lip care solutions. Suggested self-care treat:
ESW Beauty Raw Juice Cleanse Mask Set. For a unique, generous holiday gift, consider their
Beauty Good Skin Vibes 12 Day Skincare Advent Calendar, which is 12 days of clean skincare and beauty accessories.
This brand is committed to harvesting nature’s best ingredients, such tea tree, jojoba, and argan oils, and ensuring that they are responsibly and sustainably sourced. Their personal care products are designed to work together in harmony to refresh and renew, without all the unnecessary additives.
Their generous offerings include facial oils, toothpaste, mouthwash, dental floss, shampoo, conditioner, soaps, lotions, crèmes, face and body cleansers, complexion oils and more. Their beautifully clean
Organic Jojoba Oil is a must for any wellness-conscious medicine cabinet, to clean, moisturize, and pamper face and body. For a major self-care treat, try their highly therapeutic
Restorative Face Oil.
The origin of the name Jason is traceable to Greek mythology, an honorable word meaning "healer", commonly known for being wholesome and strong. It is certainly an appropriate name for a brand that emphasizes natural botanical compounds and excludes parabens, sulfates, phthalates or petrolatum, while also being vegan and certified cruelty-free.
Check out their deodorant, shampoo, conditioner, body lotion, toothpaste and more. Guys will especially appreciate the
Men's Refreshing 2-In-1 Shampoo + Conditioner. Suggested gift or self-care treat:
C Effects Powered By Ester-C Creme.
MyChelle is an original innovator of clean skincare, acting as a positive, active agent of change in the world by creating effective, science-driven, eco-friendly products that offer real results for all skin types. This company is also a founding member of the Environmental Working Group’s “Verified for Your Health” program, a PETA certified cruelty-free company, and certified by Leaping Bunny. They have also been making reef-friendly sun care for over a decade! All products are vegetarian, cruelty-free, and free of phthalates, parabens, petroleum, sulfates, urea and artificial fragrances/colors.
Enjoy pristine facial cleaners, scrubs, renewal formulas, cream and
liquid sunscreens, hydrating therapies, serums and other high-quality complexion care. Suggested gift or self-care treat:
Illuminating Peptide-Rich Whipped Moisturizer.
More than just a beauty brand, Pacifica Beauty is a movement that empowers people to embrace their natural beauty and make choices that align with their values. It began with a vision to create high-performance, science backed formulas at an incredible value that make your skin, mind and conscience feel good. With their core commitment to compassion towards you, animals and our planet, they believe that everyone deserves effective products that use the highest quality 100% vegan and cruelty-free ingredients, wrapped in climate-conscious packaging at accessible prices. As the godmother of ethically natural beauty, Pacifica Beauty takes pride in the role of trailblazer. Being at the forefront of compassionism
TM since day one, they advocate for transparency and the importance of making conscious choices when it comes to your beauty products.
Discover shampoo, conditioner, cleansers, cosmetics and personal care essentials, as well as natural, phthalate-free fragrances such as
French Lilac,
Hawaiian Ruby Guava, or
Tuscan Blood Orange. These lush scents consist of
only natural grain alcohol, essential oils, and water. For holiday gift giving, try the
Wanderlust or
Pacific Moon Moods Spray Perfume Mini Set. Pampering self-care suggestion:
Vegan Collagen Recovery Body Butter.
As ever, knowledge is power. Why not spend our resources on food, personal care items, cosmetics and other “consumable” products that support rather than undermine our wellbeing when so many safe, effective, and affordable natural alternatives are available to us? Safe, clean beauty is a worthy investment in our well-being, inside
and out!
